She had a rope tied around her neck and clamps to hold her mouth open. She was injected, force-fed and had her head shaved. Unknown lotions were smothered over her skin, poured in her mouth, or dripped in her eyes. The 10 hour performance culminated in the the lifeless body of the actress being carried out to the street, and dumped with the rubbish.
It was shocking, but completely brilliant, and here's why:
Animal testing is a contentious issue, but we don't really know much about it. We know it's wrong (and for the most part - completely unnecessary) but we don't delve too deeply into the topic, because we're scared of what we might find.
Does my favourite brand test on Beagles? Will I have to boycott all P&G products? Could I really live without my preferred concealer?
Sometimes, ignorance is bliss.
Do you know why? Because the blissfully ignorant bubble has been burst. We've become desensitised to animal testing - we don't want to think about it, so we don't.
But the Lush stunt has reminded us what goes on beneath the beautiful layers of the cosmetics industry: discomfort, agony, misery. It's made us think about the pain and distress that companies inflict on lab animals, all because millions of us want, want, WANT pretty little cosmetics to make our faces lovely and wonderful.
So don't dismiss this publicity stunt as disgusting, disgraceful, vile, unnecessary. Save those adjectives and your horror for the real issue at hand - animal cruelty - and let's do something about it.
Sign the petition or find out more - just click here.